The L20 Manifesto:

Don't just read it, write it! (pwd is eltuo)

1. L20 is a conversation.
2. Don’t try to put the conversation in a box.
3. Conversations do not occur in boxes.
4. Conversations are organic. They go where they go. They grow where they grow.
5. The further a conversation goes the better. The wider it grows the better.
6. Go where the conversation goes or you will cease to be a part of it.
7. No one controls the conversation.
8. If you try to control the conversation, it will affect how others perceive you in spite of anything or everything else you are doing.
9. If you try to control the conversation, you will lose credibility (at best).
10. Credibility is the coin of the web 2.0 realm.
11. If you try to control the conversation, you will ignite and draw peoples’ anger or ridicule or both (if you’re lucky).
12. Your response to anger and ridicule can be a part of the conversation or separate from it, in which case it is simply prologue to your epitaph.
13. If you try to control the conversation you will be ignored as irrelevant (at worst).
14. Irrelevance is worse than death. People say nice things about the dead, but the irrelevant are seldom mentioned.
15. Anyone can participate in the conversation.
16. We add value by participating in the conversation.
17. It is the quality of our participation, not the quantity, that determines how much value we bring to the conversation.
18. We extract value by listening to the conversation.
19. The best listeners extract the most value.
20. The organization that listens best extracts the most value.
21. Organizations can’t just listen... They must participate.
22. ALL feedback is good.
23. Conversations flourish when ALL feedback is seen as good.
24. All feedback is useful.
25. Conversations flourish when ALL feedback is seen as useful.
26. The appropriate response to feedback is to say thank you.
27. Find another way to say thank you.
28. Repeat.
29. Now offer a thoughtful response to feedback.
30. Congratulations, we are now having a conversation. (end of original manifesto)
31. Conversations flourish when participants use a human voice.
32. Organizations need to learn to speak in a human voice.
33. To speak in a human voice, organizations need to share the concerns of their communities.
34. Corporations can play too, but had better understand the conversation.
35. We can tell corporate speak and PR mumbo jumbo a mile away.
36. Let's talk and learn from each other.
37. Random, anonymous, ad hominem comments are not the same as feedback, and bring no value to a conversation.

(For backstory on the genesis of the L20 Manifesto, see: http://librarygarden.blogspot.com/2006/05/thoughts-on-ala-bootcamp-l20-manifesto.html

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